Tuesday, March 20, 2012

Job Agent is out - Career Agent is in

Job agent is a common service of job boards to keep candidates in the loop of new job openings in the “visible job market”. Job agent significantly decreases the amount of search activities performed by job seekers. However, candidates must still evaluate job ads, prepare their CV and cover letter and send them off.

To really ease the job hunt process, candidates in Poland (I did not find this service in other countries) may use career agent, a service rendered by professional career consulting companies. Essentially, a candidate commissions a career professional to actively promote his/her job application to the prospective employers for the period of 2-6 months while he/she can jump into the process when employer demonstrates interest in interviewing. The service include: preparation of CV and cover letter, social media profiling, job offer research and liaison with the prospective employers, job interview and salary negotiation coaching, as well as an individual marketing campaign in the “hidden job market”. Candidates can spend their time on other activities then applying for jobs and substantially lessen their frustration with the job hunt processes.

So how is all this relevant to HR? Should HR care that candidates’ applications are sent by third parties? Accordingly to some recent articles, HR does not appreciate to receive applications sent by helicopter parents. So, are they happy to receive them from career agents?

Given the war for talent, HR should be happy about quality candidates no matter how they get informed of openings and whether or not they contact the employer by themselves. After all, career agent is similar to head hunter who introduces talent to the company. There are important differences though. Whilst head hunters are paid by the company career agents are paid by the candidate. Notably, the remuneration include a basic flat fee plus a success bonus, around 60-80% of candidates first gross salary at his/her new employer. Second, while head hunter act in the company’s interests, career agents and parents always have the candidate in mind first. But unlike parents, career agents may help candidates to define career goals, help them find opportunities that balance their passions and market opportunities, and aid with candidates self-exploration.

What are the odd for career agents to boom? Can career agents get the foot through the door of e.g. German HR departments? Can in-house recruiters get used to dealing with candidate’s career agent just like it is normal for the casting director to deal with the actors’ agent? Would career agents be easier accepted when they represent senior candidates? What impression make candidates (senior or entry-level) who let themselves represent by a career agent? Why it can be beneficial for a company that candidates work with a career agent? And finally, are HR departments prepared to deal with career agents?

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