The advertisement have the potential to influence people's judgements and decisions. Recently, it also aspires to lead language evolution by coining new worlds. The strategy is similar across several recent advertisements, a dating platform, an online platform offering private accommodation or a third biggest German insurance group. The brand name is converted to a verb.
Src: top.parship.de, www.wimdu.de, www.steptone.de (February 4, 2015)
Talanx-Group is not the only employer creating the brand promise around its name.
What comes as a very refreshing treat is the job ad of treatwell.nl in which the company invites jobseekers to submit their job application with this request "treat us with your application".
Do you know other similar strategies?